App plans

Software built around how you actually work.

From a focused App Starter to full web and mobile apps — real code you own, no platform fees, delivered with documentation and tests.

Not sure which one you need? Describe it in your own words and get a recommendation with the reasons why.Help me choose
01

App Starter

A focused web app around one task — real code you own, no platform fees.

Includes5 screens
Revisions2 rounds
Delivery3–4 weeks
from $4,250
  • Short discovery call and a written one-page specification
  • Up to 5 screens around one core task
  • User accounts with secure sign-in (customers plus you as the owner)
  • Database and email notifications for the agreed events
02

Custom Web Application

Software built around one specific workflow in your business.

Includes10 screens
Revisions2 rounds
Delivery6–8 weeks
from $7,950
  • Discovery workshop and written specification
  • Clickable prototype before development
  • Up to 10 screens around one core workflow
  • Secure authentication and role-based permissions (up to 3 roles)
03

Mobile Application

A cross-platform iPhone and Android app with a focused feature set.

Includes12 screens
Revisions2 rounds
Delivery8–10 weeks
from $10,050
  • Discovery workshop, specification and clickable prototype
  • One cross-platform codebase for iPhone and Android
  • Up to 12 screens around one core user flow
  • Accounts with email, Sign in with Apple and Google

Compare

Side by side.

FeatureApp StarterCustom Web ApplicationMobile Application
Best forClient portals, simple booking or ordering apps, first versions of an ideaInternal tools, client portals, booking or operations softwareService businesses, communities, booking and loyalty apps
Pages / screens51012
Revision rounds222
Estimated delivery3–4 weeks6–8 weeks8–10 weeks
Payment plansPay in full
50% now, 50% before launch
Four payments of 25%
Pay in full
50% now, 50% before launch
Four payments of 25%
Pay in full
50% now, 50% before launch
Four payments of 25%
PriceFrom $4,250From $7,950From $10,050
Recently built: Chicago Cab Voice, a live app for Chicago taxi drivers, and ECHOISST, a parts and tools search platform.See the project

How app pricing works

A defined starting scope, then a fixed price.

Applications vary more than websites. Each app package describes a realistic starting scope — the screens, features and hours it covers. After you submit the questionnaire, we review your requirements and confirm a fixed price and timeline in writing before you sign anything.

If your idea fits the starting scope, the price stays as listed. If it needs more (extra integrations, roles or screens), the confirmed quote lists each addition and its cost, so you can decide what to include.

Payment options

Pay all at once, or as the work progresses.

Pay in full

Available for every project.

  • 100% — Agreement signed (project start)

50% now, 50% before launch

For projects of $1,000 or more.

  • 50% — Agreement signed (project start)
  • 50% — Final build delivered for your review, before launch

Four payments of 25%

For projects of $3,000 or more.

  • 25% — Agreement signed (project start)
  • 25% — Design direction approved
  • 25% — Working build delivered on a private preview link
  • 25% — Final build delivered for your review, before launch

Later payments are due on the later of their estimated date or the milestone being delivered for your review. You see exact amounts and dates before signing. Payments are never charged automatically.

Not sure which fits?

Start the questionnaire with your best guess. If another package suits your goals better, we will tell you before you commit.